Digital Dakwah : The Evolution of Islamic Preaching in Indonesia's Social Media Era
DOI:
https://doi.org/10.35706/hw.v7i1.13629Abstract
The rapid advancement of digital technology has significantly transformed Islamic preaching (dakwah), particularly through the use of social media as a more interactive and wide-reaching medium of religious communication. This study aims to analyze the development, intellectual structure, and research trends of digital dakwah within the context of social media. The research employs the Systematic Literature Network Analysis (SLNA) method, integrating a systematic literature review and bibliometric analysis of 107 Scopus-indexed articles published between 2000 and 2026. The findings indicate that digital dakwah studies are primarily centered on themes such as social media, digital literacy, religious authority, and counter-radicalization, with the majority of contributions originating from Indonesia and Malaysia. Furthermore, while digital dakwah expands access to religious knowledge, it also introduces challenges, including fragmented understanding, misinformation, and the spread of extremist ideologies. This study concludes that digital dakwah is a multidimensional phenomenon that requires an integrative approach combining technology, communication, and moderate Islamic values to foster an inclusive and socially responsible society.
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